For nearly 20 years our team of four has been serving customers like Google, Virgin America, Live Nation, and the National Writing Project.

Our Services

  • UX/UI Design
  • Front-end development
  • Mobile and web app development
  • Copywriting

Current Interests

  • Challenging SaaS platforms
  • Focused redesigns for conversion
  • Crypto and blockchain apps

Preferred Technologies

  • Ruby on Rails
  • Elixir & Phoenix
  • React / React Native
  • Craft CMS & Gatsby

Festival infrastructure for Live Nation & Eventim

Backend management interface, website, and apps for festival-goers.

For two decades, we’ve been the design and tech team for the Rock am Ring and Rock im Park music festivals — including design, development and operations of one of Europe's most visited live event web and mobile apps, as well as bespoke CMS systems used by Live Nation to manage festival phases, schedules and content.

Behind the scenes
The festival infrastructure comprises of four Ruby on Rails apps working together to power the CMS, several internal sites, public festival sites, and API for the mobile apps. The mobile apps are developed in React Native using Redux for data management and provide full offline functionality.

The simplest solution for monitoring crypto prices.

Crypto Email Alerts

Crypto Email Alerts is a free online service that alerts crypto enthusiasts about important price changes, allowing us to stop checking our phones. We built the service as a fun internal project, and are super-proud of the results. From start to finish—including specification, UI/UX design, front-end development, back-end development in Rails, integration with the Nomics and Postmark APIs, and Heroku deployment—the entire project was completed in only 60 hours!

“When we talk about Makalu here at Google, we always say that it’s more like working with other Googlers (an internal team) than an external vendor—you’re flexible, user-focused, creative, open/honest, motivated, together (not us vs. them)—all Googley qualities.”
Andrew Chang
Case Study
Reinventing the investment calculator

Matt’s book, Money for Something, is a straight-forward guide to investing. To help readers put theory into practice, we took a boring financial calculator and turned it into something that lets you experiment and create your unique investment plan. Read on to see how it all came together.

Design and development for MyMalls

Warehouse management and public site for MyMalls

MyMalls is a Miami-based package forwarding company that allows residents of Canada and the Caribbean to shop at US online retailers. Makalu designed, developed & operate their entire suite of apps — including the interface customers use to manage and pay for incoming packages, the mobile app warehouse staff use to facilitate the entire package management workflow, the API-based system that interfaces with DHL, and the admin interface the company use to manage the whole system, and generate business related reports and analytics.

Behind the scenes
MyMalls is developed in Ruby on Rails, supported by a React Native iPad app to streamline warehouse operations. The web front-end uses Tailwind CSS and Unpoly to enable fast development and interactive UI, while keeping the complexity down.

Design and development for Mimosa Networks. We provide visual design, interaction design and development services to the Mimosa team that delivers an interactive online tool that allows wireless ISPs to visually design complex networks in which to deploy Mimosa devices.

“Efficient, responsive, collaborative, and design-smart — Makalu is exactly what you want in a development partner.”
Elyse Eidman-Aadahl
National Writing Project

iOS app and web service for DIY sports events


RaceSplitter is an innovative system comprised of an iOS app and companion web service that allows “Do it yourself” timing of sports events. Over 2.0 million participants have been timed with RaceSplitter, in nearly 120 countries. The screenshots below are from the design of version 2 of the platform, and reflect our view of how to efficiently organize a multi-race event, how to perform timing in an error-free way, and how to make the organizer the star of the day.

“Many can ’write code,’ but few can design, build and operate applications that fulfill their purpose like Makalu. Tell them about your vision, and watch it come to life.”
Chuck Teller
Catalog Choice

The original Catalog Choice web app, designed and developed by us, helped this non-profit sign up a million users in its first year and get featured on every major media outlet in the United States.

We created an online game for Google & Virgin America that Ogilvy called, “The future of marketing.”

Over two million participants in nearly 120 countries have been timed using our race timing app and web service.

For nearly two decades, we were the design and tech team for Germany’s largest event promoter, Marek Lieberberg Konzertagentur, and continued as a key vendor to Live Nation after its 2016 acquisition of MLK.

iOS, Android, and web app for storing and analyzing chess games


For individuals, ChessDrop provides a cloud-based solution for recording, storing and analyzing their chess games, available anytime, anywhere and on any device. For clubs and academies, ChessDrop provides a modern, low-cost means of providing chess instruction and helping students develop the habit of post-game analysis.

Behind the scenes
ChessDrop was built with Meteor, backed by MongoDB. It's available as a web app, as well as cross-platform Android and iOS apps courtesy of Cordova.
Case Study
ChessDrop design details

The Makalu team recently launched its third product, ChessDrop, a cloud-based personal chess games database. From the technology stack we chose—React, Meteor & Heroku—to the design process, there’s much I plan to tell you about. But for now, in this brief post, I’d like to whet your appetite with a few of the key design details you’ll find in the product.

We designed, developed and operated Letters 2 President 2.0, for the National Writing Project. The platform—built with Phoenix and Elixir—allowed over 12,000 American students from nearly 400 schools to publish letters to the candidates of the 2016 US presidential election.